I created Humid to support real businesses, real timelines, and real humans. Not rigid processes, inflated retainers, or creativity-for-creativity’s-sake. Every part of how Humid operates is designed to give clients better outcomes, less friction, and a brand that actually works for where they’re headed.

For a long time, I thought something was wrong with me. I loved design. I loved thinking creatively. But sitting at a desk from 9–5, being expected to produce ideas on demand, felt heavy. Unnatural. Like trying to force a tide to come in early.

I get it. You’ve looked at your logo one too many times and suddenly it just doesn’t hit the same. Maybe it feels a bit dated, or maybe you’ve seen a shiny new brand on Instagram and thought, “Should I be updating mine?”.

When I moved to Thailand, all I owned was a box of objects and a suitcase of clothes. For years, I’d been chasing the title of Creative Director in agencies across Brisbane. One day, I woke up and realised I didn’t even know why, and what’s worse, I wasn’t sure I even cared.

Work with a Squarespace Circle Member for exclusive perks, extended trials, and expert support. Build a website that grows with your brand.

Burgundy, or Merlot Noir, has long been a design favourite, from Renaissance art to modern brand palettes. Explore how this It-girl shade adds elegance, power, and timeless appeal to branding and design today.

Your brand is more than colours and logos; it’s the story people connect with. Discover why storytelling matters in branding and download our free ebook Discover Your Brand’s Personality to start building a brand that truly resonates.

Be inspired by Spring Nostalgia design trend and how to create a brand that feels fresh, uplifting, and timeless. Humid Studio, a boutique brand designer in Australia, shares tips for pastel palettes, playful typography, and cohesive brand systems.

Discover how simple, clean, and intentional brand design can elevate your business. Humid Studio, a boutique brand designer in Australia, creates minimalist, flexible, and professional branding that connects with your audience and strengthens your identity.

Discover how small trades and property development businesses in Broome, the Kimberley, and Perth are standing out with modern, authentic boutique branding. Learn from Bazlec West Electrical & Air’s case study and see why now is the time to play bigger.

Working remotely in Bali revealed more than just creative inspiration—it highlighted why a clear, consistent brand strategy is essential to stand out in a crowded market. Learn actionable insights to define your brand vibe and grow your business.

Running a small studio is romanticised a lot. People picture the flexible hours, the creative freedom, the coffee shop mornings. And don’t get me wrong — I wouldn’t trade this path for anything. But behind every curated desk setup and dreamy client project is someone choosing, over and over again, to stay connected to why they started in the first place.

There’s a lot of pressure on small business owners to show up constantly. Post daily. Rebrand often. Stay relevant. Be everywhere, all the time. But here’s the truth: You don’t need to be everywhere. You need a brand that’s built to do the heavy lifting — even when you’re not online.

Feel like your brand’s a little all over the place? It might not be your logo — it could be the small design details you’ve been overlooking. In this post, I’m sharing 3 simple (but powerful) ways to make your brand feel more polished, confident, and cohesive — even if you're DIY-ing.

Learn how to design a personal brand that feels elevated, refined and effortless — without being over-designed. Tips from a freelance Australian brand designer.

You’ve got something special. A message, a service, a vision that’s uniquely yours. But if your brand is still feeling a bit meh — a little too safe, a little too vague — it might be time to stop playing small.

Discover how an Australian freelance graphic designer turns moodboards into strategic branding. A step-by-step look at the custom logo design process.

Discover the 5 key visual branding elements your hospitality brand needs in 2025. Tips from a graphic designer in Australia, using modern design trends.

Discover how to create a brand that genuinely connects with your audience in 2025. Learn the design, strategy, and voice essentials to build trust, emotion, and loyalty—beyond just good looks.

Every second brand refresh is either going super minimal or throwing it back to early-2000s maximalism. But while trends come and go (looking at you, stretched serif fonts), the fundamentals of a good logo haven’t changed all that much. The perfect logo doesn’t just look good. It functions. It flexes. It feels like you.