Running a small studio is romanticised a lot. People picture the flexible hours, the creative freedom, the coffee shop mornings. And don’t get me wrong — I wouldn’t trade this path for anything. But behind every curated desk setup and dreamy client project is someone choosing, over and over again, to stay connected to why they started in the first place.

There’s a lot of pressure on small business owners to show up constantly. Post daily. Rebrand often. Stay relevant. Be everywhere, all the time. But here’s the truth: You don’t need to be everywhere. You need a brand that’s built to do the heavy lifting — even when you’re not online.

Feel like your brand’s a little all over the place? It might not be your logo — it could be the small design details you’ve been overlooking. In this post, I’m sharing 3 simple (but powerful) ways to make your brand feel more polished, confident, and cohesive — even if you're DIY-ing.

Learn how to design a personal brand that feels elevated, refined and effortless — without being over-designed. Tips from a freelance Australian brand designer.

You’ve got something special. A message, a service, a vision that’s uniquely yours. But if your brand is still feeling a bit meh — a little too safe, a little too vague — it might be time to stop playing small.

Discover how an Australian freelance graphic designer turns moodboards into strategic branding. A step-by-step look at the custom logo design process.

Discover the 5 key visual branding elements your hospitality brand needs in 2025. Tips from a graphic designer in Australia, using modern design trends.

Discover how to create a brand that genuinely connects with your audience in 2025. Learn the design, strategy, and voice essentials to build trust, emotion, and loyalty—beyond just good looks.

Every second brand refresh is either going super minimal or throwing it back to early-2000s maximalism. But while trends come and go (looking at you, stretched serif fonts), the fundamentals of a good logo haven’t changed all that much. The perfect logo doesn’t just look good. It functions. It flexes. It feels like you.

In the vibrant wellness scene of Perth and Western Australia, your brand’s story is its heartbeat — the pulse that connects you with your community and sets you apart in a sea of wellness options. Authentic storytelling isn’t just a marketing tool; it’s the foundation for building trust, fostering loyalty, and inspiring meaningful connections.

In the competitive health and wellness industry, building a strong brand identity is essential for attracting the right customers to your products and services. Your brand is more than just a logo or a catchy slogan; it represents the core of your business and the promise you make to your customers. But with so many businesses vying for attention, how can your brand truly stand out?

As we step into a new era, the world of graphic design continues to evolve, embracing fresh perspectives and innovative techniques. Western Australia, with its vibrant and diverse creative community, is at the forefront of this dynamic evolution. In 2024, graphic design in the region is witnessing a fascinating intersection of tradition and modernity, resulting in a unique blend of aesthetics. Let's explore the exciting graphic design trends that are shaping the visual landscape of Western Australia this year.

Canva is a great tool for small business owners who need to create small assets for their business, such as social media tiles, or banners. However, as a brisbane-based graphic designer, it’s easy to see when some businesses might need the help from a graphic designer instead of Canva. If you resonate with 1 or more of these signs, you might want to consider having a conversation with a graphic designer to learn how they can help your and business.

In the world of branding and marketing, understanding and harnessing the power of archetypes can be a game-changer. Archetypes are universal patterns and symbols deeply ingrained in our collective unconscious. They represent fundamental human desires, motivations, and behaviours that resonate across cultures and time.

In today's highly competitive business landscape, building trust with your audience is essential for the success and longevity of your brand. While trust can be influenced by various factors, one aspect that often goes overlooked is the role of design in shaping your audience's perception of your brand.

In today's competitive market, building a strong and memorable brand is crucial for business success. Your brand is more than just a logo or a tagline—it represents your values, your story, and what sets you apart from the competition. Fortunately, there are several strategies you can implement to make your brand stronger and more influential. In this blog post, we will explore some key steps to elevate your brand's presence and impact in the marketplace.

In the fast-paced world of design, time is of the essence. From concept development to final execution, every stage of a design project relies on well-defined timelines and deadlines. However, setting unrealistic expectations can lead to unnecessary stress, compromised quality, and strained client relationships. In this article, we delve into the importance of establishing realistic timelines and deadlines in design projects and explore how it benefits both designers and clients.

As a business owner, it's essential to create a cohesive brand identity across all marketing materials. In our previous blog post, we talked about how A consistent look and feel can help you establish your brand in the minds of potential customers, build trust, and make a lasting impression. In this blog post, we'll explore how Humid can help you create a cohesive brand identity across all of your marketing materials.