Frequently Asked Questions

  • Branding is so much more than a logo. It’s the full identity of your business; from visuals (logo, colours, typography) to tone of voice and the feeling people walk away with after interacting with you. A logo is part of it, but the brand is the whole experience. You can learn more about the difference, here.

  • You can start with DIY but strong branding builds recognition, trust, and loyalty. It’s what makes people choose you over a competitor, even if the products or services are similar. As your business grows, good branding is easier to implement from the beginning.

  • If you’re starting a business, feeling “all over the place” with your visuals, struggling to look consistent online, or want to attract a more aligned audience, then it’s the right time.

  • A rebrand is a full transformation (new logo, colours, direction, positioning), while a refresh updates and elevates your existing identity without starting from scratch.

  • It depends on the scope of the project, but most brand identity projects take between 4–6 weeks from start to finish.

  • That’s completely fine! Part of the process is discovery; finding clarity together through strategy, moodboards, and creative direction. You don’t need to have it all figured out.

  • Yes! Alongside branding, Humid Studio offers website design (Squarespace, and Shopify), packaging, print, and digital assets like social media templates. Everything you need for a consistent look.

  • Yes! I design and build Squarespace and Shopify websites (including eCommerce). The goal is always to keep them clean, easy to navigate, and aligned with your brand so customers feel confident buying from you.

  • Absolutely. From designing templates to creating branded campaigns, email marketing is one of the most powerful (and underrated) ways to stay connected with your customers.

  • Yes. Humid Studio helps you grow and look after your followers with engaging posts, stories, and giveaways that build real loyalty. We also manage newsletters and sign-ups so your audience stays connected and comes back for more.

  • Not quite. A 30% deposit is required to secure your project, and the final balance must be received before delivery of final files.