A brand should feel like breath—not noise.
That’s the philosophy behind Humid Studio. Here, design doesn’t shout; it listens, tunes in, and builds from the inside out. Whether you’re just starting or stepping into a new chapter, this is where clarity meets creativity—and your brand begins to feel like home.
Design for brands that move with meaning.
At Humid Studio, we partner with small businesses that care about their people, their purpose, and how they show up. From fashion labels and beauty brands to wellness practitioners and lifestyle-led start-ups, we help you craft a presence that feels aligned, cohesive, and completely you.
Led by designer and founder Haylea Paul, Humid was built after nearly a decade spent in fast-paced agency environments. With 8+ years of experience in brand design, art direction, and creative strategy, Haylea now brings that expertise to kind-hearted brands across Australia and beyond.
Whether you're launching something new or evolving something existing, we create design that speaks to who you are and who you're here to serve.
BRANDING
WEBSITES
ILLUSTRATION
DESIGN
BRANDING WEBSITES ILLUSTRATION DESIGN
Meet your designer
Hey, I’m Haylea. I’m your go-to for thoughtful, feel-good design.
Each day starts with a strong coffee, a good playlist, and a plan. I like to keep things simple — living minimally, staying grounded, and creating work that’s intentional and honest.
Originally from Broome, Western Australia, I’ve always been inspired by the quiet beauty of the coast and the calm it brings. I fill my days with ocean swims, good food, and finding inspiration exploring new locations; whether it’s a pop of colour, an architectural detail, or a great little bar tucked away somewhere unexpected.
I value meaningful connections, both in life and in work. My approach to design is personal, collaborative, and calm — no ego, no fluff, just clear, creative work that feels right and lasts.
If that sounds like the kind of studio you’d like to work with — I’d love to hear from you.
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Every decision has purpose. From strategy to execution, I believe in creating thoughtful, considered work that aligns with your vision and connects with the people who matter most.
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Design is personal. I build genuine relationships with clients, prioritising honest communication, collaboration, and creativity that reflects who you are — not just what you sell.
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No chaos, no ego. Just a grounded, intuitive approach to design that invites clarity, balance, and beauty into your brand — wherever you are in the world.
VALUES THAT DEFINE HUMID
Creative branding and design, tailored to what makes your brand unique.
DESIGN STUDIO FOR BRANDS ACROSS AUSTRALIA