STRATEGIC BRAND DESIGNER
Design for the Authority You’ve Built
Defined brand strategy and intentional design for artisans, property developers, and labels ready to lead their industry.
Leverage eight+ years of agency-level expertise, delivered with the intimacy of a dedicated creative partner.
LEXI CROUCH
BROOME BEACH CO.
PRESTIGE PROPERTY MANAGEMENT
BAZLEC WEST
8+ YEARS OF TRUSTED CREATIVE PARTNERSHIPS WITH BRANDS ACROSS AUSTRALIA
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Creating refined, purposeful brand identities for labels, developers, and businesses across Perth and Western Australia. Rooted in strategy and elevated by design, our branding connects, resonates, and lasts.
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We design custom Squarespace and Shopify eCommerce websites for small businesses, fashion labels, lifestyle brands, and boutique developers across Perth and Western Australia. Clean, intuitive, and tailored to your brand — our websites do more than look good. They guide, convert, and grow with you.
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We specialise in packaging design, brand portfolios, and sales brochures for fashion brands, property developers, and lifestyle businesses across Perth and Western Australia. Every piece is crafted to reflect your brand’s essence — with clarity, consistency, and a touch of refinement.
From shelf to screen, we design collateral that captures attention and builds trust — beautifully.
OUR SERVICES
High-level strategy
with zero friction
You’ve spent years honing your craft or building your developments; your visual identity should reflect that maturity. I’m Haylea, and I founded Humid Studio to bridge the gap between "freelance support" and "big agency overhead."
With over 8 years of experience across multiple facets of agency and design, I bring a multifaceted perspective to every project. I don’t just "make things pretty"—I build the strategic foundations that allow property developers to move listings and boutique artisans to command premium prices.
At Humid, you get a seasoned multifaceted designer with agency knowledge, who understands the stakes of your business. No layers, no ego–just grounded, high-impact results.
How we build your authority
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For the visionaries. We define the "why" before the "what." From deep-dive strategy to refined visual identities, we create brands that don't just exist; they endure. Best for: New developments, rebrands, and artisan launches.
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For the digital-first. Custom, high-converting websites that act as your 24/7 sales team. We marry aesthetics with functionality to ensure your online home feels as premium as your physical products.
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For the high-movers. Stop the cycle of one-off projects. Get a dedicated creative department for ongoing graphic design, ad refreshes, and sales assets. Best for: Property developers, real estate agents, and growing e-commerce brands.
Art that created in my down-time. Explore a range of digital prints ready to download.
The Print Shop
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Haylea is absolutely wonderful and we will definitely be using her services again. She developed our new logo in line with our vision, was prompt at responding to our messages, was so easy to work with and we are so very happy with the end product. Haylea is lovely and so great to work with, we are very happy with her services.
Brigitte - South Burnett Physiotherapy
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Haylea is incredibly talented and makes you feel so comfortable. She is super creative and always manages to create magic.
Kirsty Visman - Business Owner
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Haylea was an absolute pleasure to work with! Her attention to detail, strong communication and eye for design made the project so smooth and efficient. We are really happy with the end result. Would definitely recommend Haylea for all your design needs.
Rebekah Gilchrist
From concept to creation, creative services ready to grow as you do.
DESIGN STUDIO FOR BRANDS ACROSS AUSTRALIA
Frequently Asked Questions
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Branding is so much more than a logo. It’s the full identity of your business; from visuals (logo, colours, typography) to tone of voice and the feeling people walk away with after interacting with you. A logo is part of it, but the brand is the whole experience. You can learn more about the difference, here.
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You can start with DIY but strong branding builds recognition, trust, and loyalty. It’s what makes people choose you over a competitor, even if the products or services are similar. As your business grows, good branding is easier to implement from the beginning.
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If you’re starting a business, feeling “all over the place” with your visuals, struggling to look consistent online, or want to attract a more aligned audience, then it’s the right time.
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A rebrand is a full transformation (new logo, colours, direction, positioning), while a refresh updates and elevates your existing identity without starting from scratch.
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It depends on the scope of the project, but most brand identity projects take between 4–6 weeks from start to finish.
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That’s completely fine! Part of the process is discovery; finding clarity together through strategy, moodboards, and creative direction. You don’t need to have it all figured out.
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Yes! Alongside branding, Humid Studio offers website design (Squarespace, and Shopify), packaging, print, and digital assets like social media templates. Everything you need for a consistent look.
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Yes! I design and build Squarespace and Shopify websites (including eCommerce). The goal is always to keep them clean, easy to navigate, and aligned with your brand so customers feel confident buying from you.
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Not quite. A 30% deposit is required to secure your project, and the final balance must be received before delivery of final files.