Do you really need a rebrand, or are you just bored of your logo?
Photo by cottonbro studio.
I get it. You’ve looked at your logo one too many times and suddenly it just doesn’t hit the same. Maybe it feels a bit dated, or maybe you’ve seen a shiny new brand on Instagram and thought, “Should I be updating mine?”
But before you dive into new fonts, colour palettes and Pinterest boards, it’s worth pausing for a second.
Because boredom isn’t always a reason to rebrand, and sometimes, what your brand really needs isn’t a complete overhaul, but a little refresh.
I see this all the time at Humid Studio. As business owners, our brands are deeply personal. We evolve, our tastes change, and it’s only natural to crave something new. The key is figuring out whether that craving comes from genuine growth or just creative fatigue.
🧠 Step 1: What’s Really Changed?
A true rebrand usually happens because something beneath the surface has shifted; your audience, your services, your direction, your values.
So I like to start by asking:
Have your offerings changed since you first launched?
Are you now speaking to a different kind of client?
Do your visuals or messaging no longer reflect who you are?
Are you noticing that the right people aren’t connecting with your brand anymore?
If you’re nodding along, that’s a strong sign you’ve outgrown your old brand. But if not much has changed beneath the surface, maybe you’re just craving something fresh rather than something new.
💭 Step 2: Spotting “Founder Fatigue”
Here’s the truth–you’re looking at your brand way more than anyone else is. You live in it every single day: posting, pitching, designing, tweaking. Of course it feels repetitive sometimes.
Your audience, on the other hand, sees your brand in short, consistent bursts. What feels stale to you might actually feel familiar and trustworthy to them.
When I catch myself feeling restless about my own branding, I like to pause and ask:
“Am I bored because my brand isn’t working or because I’ve just been staring at it for years?”
If it’s the latter, it might not be time for a full rebrand, just a re-energise.
✨ Step 3: Maybe You Just Need a Refresh
Think of a brand refresh as your brand’s spa day. It’s not about changing everything, it’s about giving your brand the care and attention it deserves.
A refresh could look like:
Simplifying your logo for versatility
Refining your typography or colour palette
Updating your photography style
Injecting new energy into your social content
It’s amazing what a few small tweaks can do. Sometimes, your brand doesn’t need a new identity, it just needs room to breathe again.
🔍 Step 4: Let the Evidence Speak
If you’re still unsure, look at your results. Ask yourself:
Are enquiries or engagement dropping off?
Does your brand blend in, rather than stand out?
Are you hearing that your visuals or messaging feel off?
If the data and feedback suggest your brand isn’t landing the way it used to, that’s when it’s worth investing in a rebrand, one built on strategy, not boredom.
🌴 The Humid Take
A rebrand is powerful when it’s grounded in growth, not restlessness. Your brand should evolve with you, not just mirror a passing mood or new aesthetic.
If you’re not sure which camp you fall into, that’s where I come in. At Humid Studio, I help you unpack what’s really going on beneath the surface, whether you’ve truly outgrown your brand, or just need to fall back in love with it again.
Because sometimes, all your brand needs is a little a refresh, a warm-up, a reminder of who you are and why you started.
Not sure if you’re ready for a rebrand or just a refresh?
Let’s talk about it. 💌 Book a free 15-minute call, and we’ll figure it out together.