Bazlec West Electrical & Air is a family-run business serving the Kimberley Region, with major contracts extending into the Perth Metro Area.

As a newer service provider in Broome, they aimed to stand out from competitors and rival larger, established companies in Perth. To support this vision, we crafted a modern, bold brand identity that leaves a lasting impression. The rich color palette draws inspiration from the vibrant landscapes of the Kimberley, helping the brand make a strong impact in a crowded market.

The minimalist design takes a stripped-back, straight-forward approach, making information easy to find and accessible through clear, plain language–perfect for busy customers. A unique brand element, a four-point spark, is used simply to represent “connection” and reflect the business’s family-friendly, authentic approach. This star appears only within a custom grid system or as an indicator of contact information. Overall, the brand identity is modern, refreshing, and user-friendly for the client.