As a hometown brand, Broome Beach Co. means a lot to me—and I’ve loved supporting them across design and digital.

Most recently, I rebuilt their Shopify store, using a theme as a base and expanding it with custom product templates, automated email flows (welcome + abandoned cart), and SEO-optimised product descriptions.

We created a centralised brand bible in Google Sheets, organised size charts, designed custom icons, and refined every detail to elevate the customer experience.

I continue to work with the team on shirt illustrations and graphics, custom repeating textile patterns, photoshoot direction, and content that captures the laidback spirit of Broome.