Sunny Scoops is a vibrant ice creamery in Broome, Western Australia. With a broad creative brief, the only request from the owners was that the logo should embody “sunshine.” Inspired by scorching summer days, the design features a playful, rounded typeface that melts together, with an exaggerated ‘S’ reflecting the warmth of the sun.

The branding embraces fun, hand-drawn sketches, a bright color palette of pinks, oranges, and blues, and flavour names that celebrate both Broome’s iconic fruits and nostalgic childhood favorites–think Fairy Floss, Mango, Passionfruit and Bubble Gum.