I created Humid to support real businesses, real timelines, and real humans. Not rigid processes, inflated retainers, or creativity-for-creativity’s-sake. Every part of how Humid operates is designed to give clients better outcomes, less friction, and a brand that actually works for where they’re headed.

For a long time, I thought something was wrong with me. I loved design. I loved thinking creatively. But sitting at a desk from 9–5, being expected to produce ideas on demand, felt heavy. Unnatural. Like trying to force a tide to come in early.