Just Water
Summer social imagery
JUST was inspired by a Jayden Smith’s quest to do better. What began as an introduction to the impact humans have on the environment became a Smith family obsession to do good.
The primary objective of the campaign was to generate awareness and promote JUST Water's eco-friendly products among environmentally conscious millennials during the summer season.
Humid worked closely with the JUST Water team to develop a creative approach that would resonate with the target audience. The team meticulously planned the shoot, selecting appropriate locations, props, and models to evoke a sense of summer and environmental consciousness.
Photography
We transformed the client's brief into captivating lifestyle photography by working with each model to maximise the potential of each location.
Talent management
We procured and scheduled three micro-influencers that align with the target audience, managing all communication and logistics.
Art direction
We collaborated with the instructors to create engaging poses and settings that were suitable for both landscape and portrait photography.